
About Us
Inception of Best in U
With a background in psychology, Shereen pursued her higher education in management and worked with global organizations as a talent manager. She found her calling in designing and delivering trainings and realized that to make a true impact, the training has to involve not only cognitive learning but also physical, psychological & emotional learning.
With this goal at heart, she set out to integrate new methods like creative movement, expressive arts, neurolinguistic programming, guided visualization, mindfulness & meditation with traditional training techniques to provide a holistic learning experience. Working with these techniques provides the added advantage of being able to access the unconscious part of the mind responsible for most habits, beliefs, perceptions and behavior; thus providing an opportunity to build a change from inside out.
She also observed that humans learn most effectively from experience, thus included concepts of play therapy, to provide an indirect experience in the form of a game which can help to assimilate information (that people already have), into usable and actionable knowledge and use the learning in everyday life.
​
Using this knowledge, she launched Best in U to help people delve discover their true potential and enhance their capability through unique training, workshops and life coaching sessions.
​

Credentials and certifications
-
ABNLP certified NLP Master Practitioner
-
CID-UNESCO certified Therapeutic Movement Facilitator
-
Certified Practitioner in Ericksonian Hypnosis
-
ICF certified Leadership and Executive Coach
-
CCE certified Wellness Coach
-
Certified Group Coach
-
Certified in Provocative Coaching
Degree and Diploma
-
Bachelors in Applied Psychology
-
Masters of Business Administration
-
Advanced Diploma in NLP Coaching